THE CURRICULUM

Everything,in order.

The whole syllabus, readable before you pay. No gated outline, no call to find out what is inside.

7 chapters · 21 modules · about 116 minutes of reading

  1. 00

    Introduction

    The part before the tactics, which is the part that decides them.

  2. 01

    Products

    Choosing what to sell, and deciding how it gets sold.

  3. 02

    Shopify Essentials

    The unglamorous half of the store, done properly.

  4. 03

    Marketing Mastery

    The part where money leaves the account.

  5. 04

    Scaling

    Buying more of the thing that already works.

  6. 05

    Brand Building

    The part that is still yours when the ads stop.

  7. 06

    Conclusion

    The close, and the two documents you keep.

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